Recently, I've been browsing the PFP and membership pass sets again, claiming to be "long-term branding." In reality, many times it's just a pretty package for short-term attention: everyone puts their avatar up, the group gets lively for three days, and on the fourth day they start asking if the floor price can still save them. What's even funnier is that during a major public chain upgrade/maintenance, the entire ecosystem was guessing whether they would migrate, but the first to migrate were often people's minds—where there was a narrative, they ran there, changing avatars along with the skin.

I've now learned my lesson and set smaller goals: I don't chase the "next blue chip," I only pick projects I genuinely want to look at long-term, at most buying a small share as a ticket, just to participate in some way. Anyway, a brand isn't built solely on my one sentence of "trust"; it's more about time and realization. One last old line: don't treat membership as a talisman; when the knife comes, it still cuts.