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Recently, I’ve been into a few short dramas and studied their monetization models.
The main monetization method is driving traffic to Tomato 🍅 for paid unlocking of novels.
I found that ByteDance is too aggressive; their annual novel revenue is hundreds of billions, yet they have surpassed Tencent by 18 blocks.
Tomato Novel’s revenue in 2025: 40 billion yuan/year, possibly 60 billion yuan this year.
China Literature Group’s revenue in 2025: 8 billion yuan.