Foreign Companies Viewing China | Dialogue with Tiffany & Co. CEO: Will Expand Retail Operations to More Cities in China in the Coming Years

Why does AI · Taipesiqi believe in the growth potential of the Chinese market over the next few decades?

China’s focus on high-quality development, consumption upgrading, innovation-driven growth, and sustainable development in the 14th Five-Year Plan excites us," said Gao Qiao’an, CEO of Taipesiqi Group, during an exclusive interview at the China Development High-Level Forum 2026. He expressed his willingness to contribute to China’s future development vision.

Gao Qiao’an, CEO of Taipesiqi Group. Photo provided by the event organizer.

Taipesiqi is a modern luxury lifestyle brand based in New York City, owning brands such as Coach and Kate Spade.

Gao Qiao’an explained that China has always been an important strategic market. Since opening its first Coach store in 2003, the company has been deeply rooted in China for over 20 years, with more than 350 stores across over 90 cities. The company also plans to further expand its retail footprint into more cities in the coming years.

“While building channels, we continuously explore diversified and innovative business models, creating a seamless, coherent brand experience that is closer to local consumer preferences across offline retail, digital platforms, and content ecosystems,” Gao Qiao’an said.

As an executive from a foreign company participating in the China Development High-Level Forum for the second year, Gao Qiao’an keenly observed a major change in China’s consumer market: “Today’s consumers are increasingly valuing quality, emotional connection, and self-expression.” She also mentioned that China’s Generation Z consumers place particular importance on community belonging and emotional bonds. Taipesiqi will continue to develop products that resonate with Chinese consumers based on these changes, aiming to establish long-lasting and deep emotional connections. For example, launching new store concepts in cities like Shenzhen and Wuhan to upgrade physical retail spaces into immersive brand experience destinations; prioritizing shopping venues and channels favored by young consumers.

Taipesiqi’s performance in the second quarter of fiscal year 2026 showed sales reaching $2.5 billion, a 14% increase year-over-year; sales in the Chinese market grew by 34% year-over-year, with the Coach brand achieving double-digit growth for three consecutive quarters in China.

Regarding the rapid growth in the Chinese market, Gao Qiao’an told China News Agency that China’s vibrant market vitality, advanced digital infrastructure, and high-quality talent resources enable the group to work closely with partners, continuously explore innovations in products, experiences, and faster go-to-market models. This not only serves the Chinese market but also empowers the international market.

Gao Qiao’an concluded by saying that the company’s long-term consumer development goals in China are mutually aligned and mutually reinforcing. Through continuous innovation and staying closely connected to local consumers, “I believe that the sustained growth of the Chinese market over the next few decades will continue to be a key driver of the group’s and brands’ global success,” she stated. (China News Service APP)

All rights reserved by China News Agency. No reproduction, excerpting, or other use without written permission.