Mixue Bingcheng opened nearly 14,000 stores worldwide in one year, with ongoing expansion in domestic lower-tier markets and contraction overseas.

WealthCoffee · 2026-03-24T10:55:00+00:00

Mixue Group released its 2025 financial report, with revenue of 33.56 billion yuan, a year-over-year increase of 35.2%, and a net profit of 5.927 billion yuan, a year-over-year increase of 33.1%. Over the past year, it opened 59,823 new stores, mainly concentrated in third-tier and lower-tier cities, further promoting market penetration.

WealthCoffee

2026-03-24 10:55:00

Abstract generation in progress

Caixin March 24 — China’s largest chain fresh beverage company, Mixue Group (02097.HK), released its 2025 financial report, recording an annual revenue of 33.56 billion yuan, a 35.2% increase year-over-year; during the same period, the company achieved a net profit of 5.927 billion yuan, up 33.1%.

Over the past year, Mixue opened a total of 59,823 stores worldwide. Among them, 55,356 are located in mainland China, with a net increase of 13,772 stores within the year.

In terms of store distribution, Mixue Bingcheng’s market strategy is to actively penetrate the lower-tier markets. The number of stores in third-tier and below cities in China increased by over 8,000. By the end of 2025, 58% of the stores were located in third-tier and below cities, an increase of 0.6 percentage points compared to 2024.

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