Meta Acquires AI Agent Social Platform Moltbook, Zuckerberg Bets on AI Agent Track

K-LinePoet · 2026-03-24T10:43:51+00:00

Meta announced the acquisition of Moltbook, a social network platform that went viral for "AI fake posts," with co-founder joining Meta's Superintelligence Lab to advance the development of AI Agents in individual and enterprise services.

K-LinePoet

2026-03-24 10:43:51

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Social media giant Meta announces the acquisition of Moltbook—a social networking platform for AI Agents that unexpectedly gained popularity due to ‘AI fake posts’—and integrates it into Meta Superintelligence Labs. Moltbook co-founders Matt Schlicht and Ben Parr will join the MSL team as part of the deal, with specific terms not disclosed. A Meta spokesperson stated that the addition of the Moltbook team “opens new avenues for AI Agents serving individuals and businesses,” and described their “permanent directory connection method for Agents” as an innovative step in this rapidly evolving field.

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