Your Easter basket candy will cost you 67% more than it did in 2020

CodeZeroBasis · 2026-03-24T09:32:59+00:00

Easter candy prices have surged 67% since 2020, while consumer budgets have only increased by 15%. Families now face significantly higher costs for traditional treats, leading to heightened awareness of pricing and value.

CodeZeroBasis

2026-03-24 09:32:59

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Easter is almost here. And if you’re shopping for candy, you might find yourself surprised by how little your money can buy.

A new analysis from InvestorsObserver found that prices of Easter basket candy have jumped a whopping 67% since 2020. In response, shoppers have only increased their budgets by 15%.

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What that means in simple terms: The National Retail Federation found in 2020 that the normal per-person spending on Easter candy was $23.30. InvestorsObserver multiplied that by four for a typical-sized family, determining family spending to be $93 on Eastern goodies. So if you want the same amount of candy you bought in 2020 for $93, get ready to shell out a mind-boggling $155.

“When shoppers lose a reliable sense of what something should normally cost, everything gets harder,” said Sam Bourgi, senior analyst at InvestorsObserver. “Instead of grabbing the usual bag without a second thought, you’re suddenly comparing prices, doing per-ounce math in your head, and wondering if you’re being overcharged.”

In 2020, the price of the most popular Easter candies — Reese’s peanut butter eggs and cups, Cadbury mini and creme eggs, and Hershey’s milk chocolate bars — usually cost between for $3.49 to $3.99 for small sizes. Now, they range from $4.79 to $8.29, according to Investor Observer.

To make matters worse, Cadbury Mini Eggs made their standard small size even smaller, meaning you’re not only paying more, but getting less.

Bourgi said prices have been rising pretty steadily since 2020, so many consumers might not have noticed small year-to-year shifts, but they’re certainly feeling them.

“Six years of incremental price increases, shrinking packages, and shifting price ranges have reshaped what an American Easter tradition costs,” Bourgi concluded.

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