China Life Gucheng Branch: Financial Consumer Protection Knowledge Promotion is Practical and Warm

(Source: Hengshui Daily)

Reprinted from: Hengshui Daily

To purify the financial online environment and protect consumers’ safety, China Life Guocheng Branch carefully organized outdoor publicity activities during the “3.15” International Consumer Rights Day at Ruifeng Plaza in Guocheng County. The activities aimed to bring financial consumer protection knowledge to the people with down-to-earth, warm educational services, effectively strengthening the financial safety line in the county.

Focusing on the theme and precise planning of the educational activities. This event strictly adhered to the core theme of “Clear Financial Networks, Protect Peace of Mind in Consumption,” based on the local financial consumption needs of Guocheng residents. It targeted high-risk issues such as online financial scams, black-market proxy surrendering policies, personal information leaks, and false insurance advertising, with careful planning and detailed deployment. The company assembled a team of key employees to form a special publicity squad, preparing materials such as display boards, leaflets, and manuals. They translated professional financial knowledge into simple, understandable language for the public, ensuring that the content was relevant to people’s livelihoods, addressed pain points, and was easy to understand, remember, and apply.

Engaging the public at the square with immersive publicity. At the event site, the publicity team set up fixed educational points at Ruifeng Plaza, hanging themed banners and displaying risk warning boards. They distributed financial consumer protection materials to passersby and conducted face-to-face science popularization and Q&A sessions. Staff used typical cases to focus on explaining common scams like online financial fraud, exposing black-market traps such as “proxy surrender” and “credit repair,” and detailed the eight basic rights of financial consumers, channels for insurance rights protection, and personal information protection techniques. They patiently answered common questions about policy inquiries, claims, and risk prevention. For key groups such as the elderly and teenagers, the staff provided one-on-one targeted education, guiding them to distinguish legitimate financial products from illegal activities, and reminding them to follow safety principles such as “not clicking unknown links,” “not trusting strangers on calls,” “not revealing personal information,” and “verifying before transferring money,” to enhance self-protection awareness and risk identification skills.

Fulfilling the mission and building a solid financial safety barrier. This offline publicity activity is a concrete measure for China Life Guocheng Branch to fulfill its responsibilities in financial consumer protection and to practice the social responsibility of state-owned enterprises. Through face-to-face educational methods, it effectively bridges the “last mile” of financial knowledge dissemination, improving the financial literacy and rights awareness of county residents. It also demonstrates China Life’s service philosophy of “honesty and trustworthiness, customer first.”

Next, China Life Guocheng Branch will take this “3.15” event as an opportunity to continue deepening financial consumer protection publicity, building a normalized “online + offline” educational matrix. They will continuously innovate publicity methods, enrich content, and fully safeguard the legitimate rights and interests of county financial consumers. They aim to help create a clean, orderly, safe, and trustworthy financial consumption environment in the county, contributing to the stable development of Guocheng’s financial market.

Author: Wen Cong

Massive information, precise analysis, all on Sina Finance APP