Mixue Group Announces 2025 Performance: Revenue up 35.2% Year-over-Year, Net Profit Attributable to Parent Up 32.7% Year-over-Year

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On March 24, Mijia Group released its 2025 annual performance report. During the reporting period, the company achieved revenue of 33.56 billion yuan, a year-on-year increase of 35.2%; gross profit of 10.45 billion yuan, up 29.7%; net profit attributable to shareholders of 5.88 billion yuan, up 32.7%.

In 2025, Mijia Group continued to strengthen its brand IP development. Notably, Mijia Ice City collaborated with “Journey to the West,” intangible cultural heritage·Tang Sancai, and other brands for joint partnerships.

Looking ahead, Mijia Group will launch multiple IP collaborations, including Snow King animation, Snow King movies, and Snow King specialty products.

It is worth mentioning that Mijia Ice City recently launched the country’s first “Snow King Park” project. The park is located at the Zhengzhou headquarters of the group, and is a small indoor amusement park with multiple themed experience zones.

By the end of 2025, Mijia Ice City’s flagship stores have opened in 23 domestic cities including Chongqing and Hangzhou, with a total of about 60,000 stores worldwide, of which approximately 44,000 are in China.

In terms of products, in 2025, Mijia Ice City will launch over 50 new products, including taro ice cream, blueberry, green grape, and apple series drinks. Lucky Coffee will continue to introduce 50 new coffee products such as fruit coffee and flavored milk coffee.

In 2026, Mijia Group will support store product upgrades to “Pure Freshness,” increasing the use of frozen fruit ingredients; Lucky Coffee will launch specialty and pour-over coffee. Additionally, Mijia Ice City will pilot the introduction of fully automatic coffee machines in domestic stores, upgrading drip coffee to freshly ground coffee.

The announcement shows that by the end of 2025, Mijia Group has built a warehousing system with 28 warehouses across China, with a distribution network covering 33 provincial-level administrative regions and over 300 prefecture-level cities; overseas, local warehousing and distribution networks have been established in 8 countries.

Regarding international markets, in 2025, Mijia Ice City entered Kazakhstan and the United States. In February 2026, its first store in Mexico opened. As of now, Mijia Ice City has entered 14 countries, with its first store in Brazil also in preparation and expected to open soon.

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Editor: Song Yafang