Down 32%, Booking Holdings Announces 25-to-1 Stock Split. Time to Buy?

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Booking Holdings (BKNG) reported strong Q4 results, beating revenue and EPS estimates, raising its dividend, and announcing a 25-to-1 stock split. Despite robust core performance in online travel, the stock fell significantly due to cautious 2026 guidance and analyst target trimming. While the stock split might attract retail investors, the article suggests Booking Holdings remains a good long-term buy for those confident in sustained travel demand, given its consistent growth and shareholder returns.

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