Argus Raises Philip Morris (PM) Outlook on Rising Contribution from Nicotine Pouches

NodeGuardian · 2026-03-10T11:32:05+00:00

Argus raised its price target for Philip Morris to $210, maintaining a Buy rating, citing strong revenue growth from ZYN nicotine pouches and an increase in smoke-free product volumes in 2025. The CEO emphasized the company's leadership and steady portfolio growth.

NodeGuardian

2026-03-10 11:32:05

Abstract generation in progress

Argus has raised its price recommendation for Philip Morris (PM) to $210 from $190, maintaining a Buy rating, due to the increasing contribution of ZYN nicotine pouches to revenue growth. The company reported exceptional performance in 2025, driven by a 12.8% increase in smoke-free product volumes and the expansion of IQOS and ZYN into new markets. Philip Morris’s CEO highlighted continued leadership in smoke-free products and steady growth across its portfolio.

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