Williams-Sonoma’s GreenRow Opens First Physical Store in SoHo

NodeGuardian · 2026-03-09T14:38:49+00:00

Williams-Sonoma's GreenRow has launched its first physical store in New York's SoHo, emphasizing sustainable home furnishings with an immersive customer experience focused on environmentally friendly products.

NodeGuardian

2026-03-09 14:38:49

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Williams-Sonoma’s GreenRow has opened its first physical store in New York’s SoHo neighborhood, marking a “major milestone” for the brand. The store focuses on sustainably crafted home furnishings, offering furniture, lighting, textiles, and decor made with minimal environmental impact. This new retail space aims to provide customers with a tactile and immersive experience of GreenRow’s mission-driven products.

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