Bilibili's first full-year profit! Net profit of 2.59 billion yuan, finally making money

2026-03-09 05:00:20

Abstract generation in progress

[This article was published by Xiao Hei He author @AXiongQuickNews on March 6th. Please credit the source when reposting!]

On March 5th, Bilibili released its full-year 2025 financial report, achieving its first full-year profit, with an adjusted net profit of 2.59 billion yuan, marking a milestone breakthrough.

The financial report shows that Bilibili’s total annual revenue reached 30.35 billion yuan, a year-over-year increase of 13%; net profit in the fourth quarter surged by 478% year-over-year, with gross profit margin continuing to improve.

The profitability mainly comes from steady growth in advertising, value-added services, and gaming businesses. Meanwhile, the platform has strictly controlled costs, improved operational efficiency, and maintained healthy cash flow.

User data is also impressive, with monthly active users reaching 366 million, an average daily usage time of 107 minutes, and creator income steadily rising.

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