Poly Yuexi Bay transaction price: 280,000 yuan per square meter; the top luxury market in Guangzhou is gaining popularity

Guangzhou Top Luxury Market Reignites

In early March, Poly Yuexi Bay sold a property with a building area of 670 square meters for a total price of 187 million yuan, equivalent to approximately 280,000 yuan per square meter. This set a new record for Guangzhou’s luxury residences in nearly two years, ranking first in both total price and unit price.

From the land auction battle that involved 148 rounds of bidding in 2024, to the record-breaking single-day sales exceeding 100 billion yuan in 2025, and now the continued online signing of top-tier properties, this project at the intersection of Zhujiang and Pazhou is redefining Guangzhou’s luxury home price ceiling with real money.

As the Ma Chang land plot progresses and core area land values are continually re-priced by the market, the narrative of Guangzhou’s luxury housing market is opening a new chapter. This luxury feast may just be getting started.

Price Rise at Yuexi Bay

Looking back in time, the story of Yuexi Bay actually began during the land auction phase.

In September 2024, the original Nanfang粉厂 land parcel in Tianhe, Guangzhou, was officially auctioned. Located at the geometric center of Zhujiang New Town, Financial City, and Pazhou—three major CBDs—on the south side, just about 150 meters from the Pearl River, it was the first prime river-view residential land in Guangzhou in years. Due to its rare location, the auction attracted significant attention from the start.

The bidding lasted nearly five hours, with 148 rounds of offers. Ultimately, Poly Development acquired the land for 11.755 billion yuan, with a premium rate of 33.35%, and a floor price close to 80,000 yuan per square meter, making it the second-highest land price in Guangzhou’s auction history.

After acquiring the land at such a high price, market expectations for the project naturally soared.

After 13 months of development, in November 2025, Poly Yuexi Bay officially launched. The first batch included large flats ranging from 203 to 611 square meters. On the opening day, 236 units were sold, with a total transaction amount of 10.6 billion yuan, making it the only high-end residential project nationwide to break 100 billion yuan in a single day.

In terms of product positioning, this project is almost entirely aimed at high-net-worth individuals. Large units dominate, with over 600-square-meter units mainly in Building 1, one per floor, totaling only about 30 units.

At launch, the average transaction price was about 170,000 yuan per square meter, with the highest units exceeding 300,000 yuan per square meter.

In the following months, sales remained steady. Data shows that by early 2026, Yuexi Bay’s total online signed amount exceeded 15 billion yuan, establishing it as a benchmark project in Guangzhou’s high-end residential market.

The recent transaction of a 187 million yuan property comes from a super-large unit in Building 1, with a construction area of about 670 square meters and a full river view.

Such large-scale residences are rare in Guangzhou. Over the past few years, there have been large flats in luxury projects, but few exceeding 600 square meters located in the core of Zhujiang New Town. As a result, the project has always attracted market attention since its launch.

Looking at price trends, the unit price at Yuexi Bay has been gradually climbing. The initial launch had an average price of about 170,000 yuan per square meter, with some high-floor units gradually surpassing 200,000 yuan. As large units entered the signing phase, prices approached 300,000 yuan per square meter.

For Guangzhou, such transaction cases are often significant benchmarks. Especially in Zhujiang New Town, high-end project transaction prices usually serve as important market indicators.

Luxury Market Heating Up

Since 2026, the overall luxury housing market in the Greater Bay Area has shown a clear upward trend, most notably in neighboring Shenzhen.

For example, in Shenzhen Bay Super Headquarters Base, several top luxury projects have been launched over the past year. Among them, Shenzhen Bay Yunxi set sales records at the end of 2025 during its North District opening, and the market has continued to heat up since.

Meanwhile, Guangzhou’s overall real estate market is also showing signs of recovery.

During the Spring Festival this year, over 170 projects in Guangzhou announced they would remain open during the holiday, accounting for more than 60% of all available projects in the city. After the holiday, market activity rebounded significantly, with increased viewings at intermediary agencies and a gradual acceleration in second-hand home transactions. At the same time, the number of listings decreased by about 1.9%.

Market feedback indicates that buyers’ wait-and-see attitude is slowly easing. Industry insiders believe that if policy conditions remain stable, Guangzhou’s real estate market has a rising chance of experiencing a “small spring” during the traditional peak sales season.

Compared to previous years, Guangzhou’s luxury market has been relatively low-profile. Although Zhujiang New Town has long been the city’s core residential area, the scarcity of high-quality land has kept the market from establishing new price benchmarks for a long time.

Yuexi Bay’s entry has, to some extent, changed this situation.

Since its launch in November 2025, the project not only set Guangzhou’s first “hundred-billion opening” record but also renewed attention on the luxury market. Data shows that in 2025, transactions of new homes above 30 million yuan in Guangzhou increased significantly year-on-year, with high-end residences becoming one of the more active segments.

At the same time, urban planning around Zhujiang New Town continues to send new signals.

Most notably, the Ma Chang land plot’s development plan is drawing attention.

As commercial and residential projects in this area gradually advance, high-end commercial facilities, including SKP, are expected to be introduced. As a well-known domestic luxury department store brand, Beijing SKP has long topped the national high-end shopping mall sales charts, and its entry into Guangzhou is seen as a key step in elevating Zhujiang New Town’s commercial status.

Industry experts generally believe that the establishment of such high-end commercial projects will further strengthen Zhujiang New Town’s position as Guangzhou’s core business district and support the surrounding high-end residential market.

From a broader market perspective, the real estate sector is experiencing clear differentiation. Ordinary residential sales are still adjusting, while assets in core cities and prime districts demonstrate stronger resilience.

Therefore, when a property sells for 187 million yuan, it reflects not only the sales of a single project but also the revaluation of Guangzhou’s core assets.

As the Ma Chang land plot progresses and land values in Zhujiang New Town’s core area are continually re-priced by the market, the story of Guangzhou’s luxury market is far from over.

Disclaimer: This content and data are compiled by Guandian based on publicly available information and do not constitute investment advice. Please verify before use.