Thinking about shorting Moutai? First, advise him to stay away from investing!

1. Moutai's business model is the "ceiling" of A-shares

- Among over 5,400 A-share companies, Moutai's business model is top-tier globally, with a deep brand moat, and consistently high gross and net profit margins.
- Revenue and profits continue to grow, crossing multiple cycles, and remain strong to this day.

2. The reason for shorting Moutai is "the same old tune every year"

Some always cite "young people don't drink white liquor," "business banquets are decreasing," or "health awareness is rising," but these doubts have existed for 20 years and are nothing new.

3. The underlying logic of investing: understand first, then invest

- If you can't understand Moutai's "simple model" but want to make money through investing? That's like "daring to drive the Sichuan-Tibet route without ever having touched the steering wheel," which is extremely risky.
- Family savings are hard to come by; don't let family members who don't understand investing "regularly donate to the stock market." It's more practical to use it to improve their lives.

Investing requires long-term thinking + accumulation of common sense. If you can't even understand Moutai, it's recommended to stay away from the market first, master the basic logic, and then re-enter.

#价值投资 #Long-term thinking #茅台分析 #Investment mindset