The act of "mouth-lapping" has never truly subsided; it's just that the main figures have changed. It used to be that KOLs in specific fields were setting the pace, and now everyone is jumping on the bandwagon.

Just look at how many content creators are now posting daily viral content just to ride the hot topics or follow trending figures. From the early days of vertical Web3 discussions, it has evolved into an era where almost anything can be tied to trending topics.

This inevitably makes people reflect—history really does repeat itself. The current content ecosystem feels like going back to the era over ten years ago when Weibo and public accounts were flooded with "100,000+" articles. It's the same old story, just with different platforms and protagonists; the quality of the content itself hasn't really improved much.