2026-01-19 23:24:27

A major Korean exchange recently launched the USDE/KRW trading pair, which means local users can directly purchase Ethena's stablecoin with Korean won without bypassing USDT as an intermediary.

To be honest, Korean users have always been quite enthusiastic about crypto assets, and the opening of local currency trading pairs has indeed opened a new window for USDE. Interestingly, the stablecoin usage habits in the Korean market differ significantly from those in Europe and America—locals prefer trading against their own currency rather than relying on stablecoins as intermediaries. The listing on this exchange essentially provides a substantial endorsement for USDE.

But there's a practical issue here: USDT and USDC have already dominated the market. For USDE to truly carve out a share, relying solely on regional advantages is not enough; product differentiation must be achieved. How far it can go will be revealed by upcoming data.

USDE0.06%

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DefiEngineerJack

· 4h ago

actually™ the krw pair thing is just cosmetic if usde doesn't have the yield infrastructure to back it up. fundamentally speaking, being listed means nothing without tvl

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LongTermDreamer

· 4h ago

Bro, this is the start of the three-year cycle. USDE is now laying the groundwork. The Korean market is interesting this time. Going directly with KRW pairs is basically calling USDT's bluff. Just wait and see, in three years the stablecoin landscape will change. Listing alone isn't enough; you really need some tricks to survive. USDE's move is basically playing a big game of chess. Losing now is just for bigger gains later. I bet this round will rise; after all, we're all in it. Might as well take more. The stablecoin track isn't as saturated as you think. There's still a chance.

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TooScaredToSell

· 4h ago

Korea is trying new tricks again, USDE wants to snatch some of the meat from USDT's mouth, it's tough.

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GweiWatcher

· 4h ago

USDE wants a share in Korea? Difficult, that catfish USDT is not easy to mess with. --- Direct KRW purchase, this move is good, but it still depends on whether users buy it. --- To put it simply, the local currency pairs are indeed popular among Koreans, but the question is, why is USDE more attractive than USDT? --- Endorsements are endorsements, but unfortunately, the market has already been divided by the "second place." Newcomers need to rely on differentiation to succeed. --- Korean users are so fierce, if USDE doesn't want to become a tool token, it must innovate vigorously. --- Oh, now USDE has an entry ticket in Korea, but how will the days ahead unfold? The data will tell. --- What about spot trading pairs? Stablecoin competition is about trust and liquidity; USDE still has some way to go.

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digital_archaeologist

· 4h ago

Things are moving quickly over in Korea, but the USDT moat is really deep. Breaking through with USDE won't be that easy, right?

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