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After pushing out professional financial content, a certain social platform is entering an interesting era.
Let's take a look at the main participants now. From Web3 thought leaders to all platform members, people are starting to play new roles. They are no longer promoting the projects themselves, but rather various motivational quotes and life insights, filling the entire feed with a philosophical flavor.
The incentive mechanisms are also changing. Once, token airdrops were used to attract attention; now, the platform directly uses salaries to drive content creation. As for the underlying logic—what evolved from capturing the value of cryptocurrencies to monetizing through subscription fees—this shift actually reflects the platform's redefinition of its content ecosystem.
Essentially, this is a transition from a professional information flow to a generalized incentive model. When tools become incentive scenarios and viewpoints turn into cash-out methods, the nature of the ecosystem is quietly changing.