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A-list actor Matthew McConaughey just filed a trademark on his iconic catchphrase "Alright, alright, alright" — a power move that highlights how celebrities are now actively defending their personal brand assets against AI voice cloning. With deepfake technology getting scary-good these days, securing trademarked phrases is becoming the new normal. This raises bigger questions for the crypto and AI community: how do we balance innovation with protecting human identity in the age of synthetic media?