Actor Matthew McConaughey just trademarked his iconic catchphrase "alright, alright, alright" — and here's why it matters. As AI models get increasingly sophisticated, unauthorized voice cloning and personality replication have become real threats to public figures. His move signals a growing trend: creators are actively protecting their intellectual property against AI misuse. In the crypto and Web3 space, this mirrors broader concerns about digital identity, authentication, and the need for decentralized solutions to safeguard personal assets and likenesses. When even Hollywood A-listers are filing for trademark protection, you know the AI governance conversation just entered mainstream consciousness.