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Audio-first AI experiences—are they really the future consumers need?
The big players are quietly betting big on voice-based, screen-free interactions. OpenAI and a string of other AI companies are exploring this direction, but the fundamental question lingers: does removing the screen actually solve real problems, or is it just chasing novelty?
Think about it. We're already glued to screens constantly. A voice-only interface sounds liberating in theory. No notifications, no visual clutter, just you and an AI listening. But here's where it gets tricky—not every interaction works better without visuals. Complex data, financial information, technical details? These often need visual scaffolding to make sense.
Then there's the trust factor. Audio creates intimacy but also distance. You can't scan information at your own pace or screenshot conversations. For financial services, crypto trading, or any high-stakes decision, that opacity could be a real dealbreaker.
The real play might not be audio-first or screen-first, but context-first. Different moments demand different modalities. A morning commute? Sure, audio works. Analyzing market charts or managing your portfolio? You probably want a screen. The companies winning this space won't be the ones picking a side—they'll be the ones seamlessly switching between them based on what actually serves users best.