On December 17, according to an official announcement, Binance released an introduction to the token listing process and issued a community warning about impersonation scams by third parties. Binance follows a three-phase structured token listing process: Binance Alpha, Binance Contracts, and Binance Spot. Binance carefully evaluates each project's performance and potential at every stage of this progressive process. However, in very rare cases, projects that meet the necessary standards may be directly listed on the spot market, unlocking full market access and liquidity without first passing through the Alpha or Contracts stages.

Binance Alpha, as the initial phase, showcases promising projects to the community. Projects with strong performance and meeting key criteria may be listed on Binance Contracts, expanding trading opportunities through perpetual contracts. Projects that meet upgrade standards will be listed on Binance Spot. For projects whose tokens are already in circulation, the evaluation process also considers factors such as token performance, trading volume, valuation, liquidity, and distribution. In all cases, Binance evaluates tokens based on its regulatory obligations.

In some instances, projects may be granted contract listing opportunities at the time of Alpha launch, depending on the project's fundamentals, secondary market indicators, compliance with market rules, and other factors. Contract listing is only implemented with the knowledge and cooperation of the project team, but the final listing decision will be made independently by Binance after assessment.

Additionally, Binance has noticed a significant increase in scams, with malicious actors falsely impersonating Binance employees (, including business development personnel ), official "listing agents," or authorized intermediary agencies. They often promise to guarantee listing results after collecting fees. These claims are entirely fraudulent. Any form of listing promise is untrue, and Binance does not charge any fees for project evaluation or listing applications. Binance has received reports of certain individuals and entities claiming to be "Binance listing agents" or stating they can help list tokens on Binance for a fee, and has published a blacklist of those identified through internal audits.