Another high-visibility deal in a week full of announcements:

@Polymarket just secured a landmark partnership with the @ufc.

While other platforms can still list UFC-related markets, direct collaboration gives Polymarket clear structural advantages:

• access to official data
• deeper integrations
• native promotion inside UFC’s ecosystem

And when Polymarket logo shows up during their favorite UFC fight, which platform do they choose?

Plus, the Times Square placement signals a push toward mainstream distribution.

PM are moving from a niche product to a widely accessible information layer.

With the US market as the primary battleground.