Financial Times: PwC is stepping up its presence in the cryptocurrency sector

On January 4th, according to the Financial Times, as the Trump administration embraces digital assets, one of the “Big Four accounting firms,” PwC, has decided to increase its investment in the field after years of cautious attitude towards cryptocurrencies. Paul Griggs, head of PwC US, stated in an interview that this strategic shift occurred last year, in the context of the US appointing pro-cryptocurrency regulatory officials and Congress passing several new legislations regulating digital assets such as stablecoins. Griggs said, “The Genius Act and the regulatory guidelines around stablecoins, I believe, will enhance market confidence in this product and asset class. Asset tokenization will inevitably continue to evolve, and PwC must be part of this ecosystem.” His statement highlights that a series of actions by the Trump administration on cryptocurrency policy have finally convinced blue-chip companies that they can truly enter this long-avoided digital asset market.