NEXO On-Chain Activity Surges in 2025 Amid Major Tennis Sponsorship

• NEXO daily activity surges in 2025, showing more regular users moving and trading tokens.
• Large early transfers gave way to steady, everyday transactions, signaling broader adoption.
• Australian Open partnership boosts NEXO’s global exposure to millions of fans and viewers.

The NEXO token is experiencing unprecedented growth in 2025, signaling strong user engagement and broad market adoption. On-chain data shows 70,100 transactions so far this year, nearly doubling the 38,700 transfers recorded in 2024.

The total volume of transfers that has been achieved is at $297 million, and this clearly illustrates that this growth is not limited to short-term transactions but is consistent in nature. CryptoQuant’s Maartunn emphasizes that the reason for this growth is because of “actual expansion in user interaction.”

Beyond the top-line figure, a look at NEXO’s month-by-month activities reveals a steady increase. The month of November experienced 5,459 on-chain transfers. It was the most active month since April.

Though February and March experienced a larger jump in activity of 12,700 and 15,000, individual daily transaction activities in 2025 remain significantly higher than in 2024. This indicates that a larger group of people make use of NEXO on a daily basis.

Broadening Usage Beyond Whales

Early 2025 spikes were driven by a few large transfers, but recent months indicate steadier, everyday-sized transactions. Moreover, average transaction sizes have normalized, showing that on-chain usage is expanding beyond whale activity.

This transition points to a healthier, more distributed user base, where ordinary investors actively move and trade NEXO tokens. Additionally, these metrics hint at a maturation of the token’s ecosystem, combining both high-volume flows and regular retail participation.

NEXO’s Strategic Partnerships Drive Exposure

Nexo, which manages over $11 billion in crypto assets, recently became the official crypto partner of the Australian Open. Starting this year, Nexo’s branding will be seen on major courts like Rod Laver Arena and Margaret Court Arena, as well as at related tournaments including the United Cup and Adelaide International.

“The Australian Open stands at the intersection of excellence and ambition – precisely where Nexo positions itself,” co-founder Antoni Trenchev said. Hence, the partnership offers Nexo extensive global exposure, reaching over 1.2 million in-person fans and nearly two billion viewers worldwide.